About Me
I’m Claire Castanié, a senior marketing strategist with over 20 years’ experience working across brand, partnerships and communications.
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I’ve spent my career helping businesses grow with intention - from premium & luxury whisky and hospitality brands to founder-led and professional services businesses.
Across all of it, the work has always come back to the same principle: clarity first.
My experience
My background includes senior marketing and strategic roles across whisky, hospitality, culture and place-led brands.
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I’ve worked both in-house and agency side, with and alongside organisations including Jura Whisky, The Dalmore, V&A Dundee, British Council, Venice Biennale, National Geographic, Sotheby's, Harrods, the British Film Institute, Netflix, as well as creative and production partners across film and television.
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This experience has shaped a joined-up approach to marketing - balancing commercial goals with creative integrity, and ensuring everything works together with purpose.
How I work
I believe good marketing starts with clarity - clear goals, clear priorities and confident decision-making.
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My work focuses on helping businesses simplify their thinking and align marketing activity to what the business is actually trying to achieve, so marketing becomes a useful, sustainable tool rather than a source of noise or pressure.
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I’m practical, calm and straight-talking. I don’t believe in jargon, over-complication or marketing for the sake of it. I do believe in clarity, good judgement and work that earns its place in a business.
If this resonates
If you’re looking for direction rather than more activity, I’d be happy to have a conversation.
